General Motors has announced that the GMC Yukon Hybrid will be presented in a 60-second commercial during the second quarter of Sunday’s Super Bowl telecast.
The commercial uses images from Sisyphus, a 1976 Oscar-nominated short film by Hungarian animator Marcell Jankovics. In the animated commercial, a person is shown pushing a ball up a hill. The narrator asks: "Why push? Why change? Why grow? Why dream?"
GMC calls the Yukon Hybrid the first full-sized hybrid SUV. Leo Burnett Worldwide, GMC’s new ad agency, created the spot.
Super Bowl XLII airs on Fox on Sunday, Feb. 3. The network is charging advertisers about $2.7 million for 30 seconds of airtime.
Cadillac will air a 30-second commercial during the pre-game show and two spots during the post-game show, Cadillac spokesman Kevin Smith said today. The commercials are for the Escalade SUV and CTS sedan, he said. The Modernista ad agency created those spots.
GM today announced pricing for the 2008 Chevrolet Tahoe and
GMC Yukon Hybrids, the only full-size, fully capable SUVs whose two-wheel-drive (2WD) models offer the same EPA city fuel economy as a conventional four-cylinder midsize car
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With Summer and the vacations here is allways good to know which are the greatest vehicles for road trips. Even if the gas prices get higher in the last few months, this doesn’t mean the Americans won’t do their usual traveling. "Families will travel closer to home, they will travel for fewer days and will save money by staying in less-expensive hotels and eating in cheaper restaurants. But they will continue to take vacations and plan getaways."
According to latest study, more (...)
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Automotive Design & Production magazine selected the 2007 Saturn Sky (exterior) and 2007
GMC Yukon (interior) as the winners of the 2007 Excellence in Automotive Design Awards. The winners were chosen from a new cars and light trucks available for retail delivery between January 1 and December 31, 2006.
"The ability to faithfully bring an idea to production is as important as the idea itself," says editor-in-chief Gary Vasilash, "which is why the Excellence in Automotive (...
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The 2008 GMC Yukon Hybrid, featuring the world’s first two-mode hybrid propulsion system in an SUV, will offer consumers a 25-percent improvement in overall fuel economy when it arrives at dealerships toward the end of next year.
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TheGMC Yukon Denali XL 2500 “Big Max” is designed to be the most powerful, most capable Denali ever. The “Big Max” represents the ultimate in towing, hauling, onboard entertainment, luxury and technology. It’s ideally suited for cross-town commuting or cross-country vacations. It’s also a spectacular tailgating vehicle. It’s visually exciting and technologically advanced.
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The all-new 2007 Yukon XL and Yukon XL Denali full-size SUVs was announced by GMC at Los Angeles Auto Show. The line is led by the Yukon XL Denali, with unique styling and features - including a 6.2L V-8 engine that delivers the most horsepower in its class, with variable valve timing and a fuel-saving six-speed automatic transmission.
Yukon XL and Yukon XL Denali become available in the second quarter of 2006. The XL models have exterior dimensions similar to the regular models, but are (...)
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